We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.
Join Sanofi’s New Launch Excellence Center in Switzerland – Where Innovation Meets Impact
Sanofi International AG, based in Switzerland, is establishing a new transformational global commercialization center— at the cornerstone of Sanofi "Launch Powerhouse" strategy. We are building a new world-class, centralized launch engine designed to orchestrate end-to-end commercialization for breakthrough medicines and vaccines across our Immunology and Specialty Care portfolios, that will reinforce and strengthen Sanofi’s existing launch expertise and network.
This is not a traditional pharmaceutical role. You will be part of a new pioneering, entrepreneurial entity with real decision-making authority over global launch strategies, pricing corridors, market access, lifecycle management, manufacturing, supply chain, and commercial execution. Working alongside a diverse, cross-functional team of approximately 150 dedicated professionals co-located in Switzerland, you will drive standardized, data-driven, AI-powered launch excellence at unprecedented scale.
Why co-location matters: Success in this role requires seamless, daily collaboration across medical affairs, commercial strategy, regulatory, manufacturing & supply, market access, and digital teams. By working together in one location, we eliminate silos, accelerate decision-making, foster innovation through continuous coordination, and create the agility needed to transform patient access worldwide. This is where strategy meets execution—where your work directly impacts millions of patients awaiting our next generation of therapies.
Job purpose:
The Global Brand Director will be responsible for maximizing the potential of Ayvakit and long-term success of the brand in the Rare Diseases Franchise. Ayvakit has blockbuster commercial potential, and we are looking for an exceptional marketer with a proven track record of building blockbuster brands.
The position reports to the Global Brand Lead Avapritinib and will be based in Zug, Switzerland.
Job Overview:
The Global Brand Director will lead the global Stakeholder Engagement and Education Strategy to support the best-in-class launch of Ayvakit. The individual will be responsible for the development and execution of integrated educational strategies, peer to peer programming and tactics to accelerate adoption. You will be responsible for implementing global opinion leader strategy for Ayvakit working with cross-functional teams and countries to ensure coordinated engagement planning. Finally, you will also drive insight generation, coordinating with cross-functional partners, including leading global Ayvakit advisory board development and execution. This role requires exceptional cross-functional leadership, working directly with the global brand team, senior leadership, affiliate marketing teams, medical affairs, agency partners, and external experts.
-
Develop and execute comprehensive HCP educational strategies to deepen scientific understanding of Avyakit and amplify real-world clinical experience.
-
Design innovative peer-to-peer educational formats, including case-based learning, and interactive workshops to support clinical decision-making and knowledge exchange.
-
Partner with the GBL to ensure educational content and promotional messaging are strategically aligned, while managing agency/vendors to execute industry leading educational programs.
-
HCP Engagement & KOL Strategy
-
Partner with cross-functional and affiliate teams to lead global KOL identification, mapping, and engagement planning to build a robust network of expert educators and advocates.
-
Develop and implement strategic engagement plans for different HCP segments, including doctors, nurses and other comprehensive care team members.
-
Lead the planning and implementation of scientific exchange programs at major medical conferences, including high-impact educational symposia and workshops.
-
Partner with Medical Affairs to create and execute KOL engagement plans, ensuring meaningful scientific exchange and peer-to-peer learning opportunities at congress venues.
-
Lead development of patient-directed materials with a focus on ex-US markets. Serve as key business partner for initiatives with public affairs.
-
Partner closely with the GBL on the execution of the HCP core campaign, materials, and programs
-
In collaboration with device team, drive device messaging creation, training and pull-through
-
Orchestrate advisory boards and expert panels to gather actionable insights, identify knowledge gaps and clinical practice barriers, to shape educational strategies and inform broader solutions
-
Serve as the marketing liaison with cross-functional partners to generate actionable insights from market research and competitive intelligence
-
Bachelor’s degree and 8+ years or Advanced degree (pharmD) with 4+ years of experience with demonstrated success in a variety of roles supporting pharmaceutical/vaccine products
-
Global and/or Local Marketing Experience:
Proven track record in a global and/or local marketing role with leading experience in developing brand strategies and driving commercial execution. Preferable to have US or Ex-US brand lead experience -
Product Launch Experience:
Demonstrated experience leading or significantly contributing to a specialty disease product launch, including pre-launch planning, HCP engagement, and post-launch performance management. -
Cross-Functional Leadership:
Experience working in matrix organizations, leading cross-functional brand teams including Medical Affairs, Market Access, Regulatory, and Sales without direct line authority. -
Experience Omni-Channel Strategy Development:
Demonstrated experience in crafting and implementing comprehensive omni-channel strategies, with a special emphasis on integrated digital experience
-
Data-Driven Decision Making and strategic thinking:
Strong capability to interpret market research, epidemiology data, sales analytics, and patient-level data to inform differentiated brand strategies with long-term commercial impact and measure brand performance. -
Conceptual and Creative/Disruptive Thinking:
Strong ability to employ conceptual thinking in identifying innovative solutions, and out-of-the-box thinking to challenge conventional wisdom and drive brand growth -
Relationship Building & Influence:
Ability to cultivate effective relationships and to influence and collaborate internally and externally at all organizational levels. -
Agility Mindset & Proactiveness:
Ability to operate effectively in a fast-paced, evolving environment, managing multiple priorities across indications and geographies. Based on insights, be proactive in bringing ideas, solutions and guidance on how to evolve strategy or execution.
-
Be part of a pioneering biopharma company where patient insights shape drug development.
-
Work at the forefront of AI-powered science that accelerates discovery and improves outcomes.
-
Collaborate beyond your expertise, sparking new ideas with diverse, multidisciplinary teams.
-
Explore bold career paths – with opportunities to grow through scientific, leadership, and cross-functional moves.
-
Care for yourself and your loved ones with generous health and well-being benefits, including top-tier healthcare and 14 weeks’ gender-neutral parental leave.
