Steinhausen (Zug)
, Switzerland
Workload: 80-100%
Start from: Sofort
We are Hapimag: A holiday apartment sharing community. Our 56 resorts offer the freedom of travel without the hassle of ownership. You get comfortable holiday apartments, trusted quality and a welcoming community of like-minded travellers – so you can relax, explore and feel at home wherever you go. Why? Because at Hapimag, we believe happiness grows when it’s shared. That’s why, we’ve built a community where travel isn’t just about places – it’s about people, experiences, and moments that last.
As the social media manager in our marketing team, you will contribute to our mission to build a holistic holiday experience – spanning social presence, brand narrative, digital product promotion, and overall organic content scalability – that will make our guests looking forward to going on holidays with us, enjoying their stay and coming back with a smile. If you are a passionate and visionary marketer with a proven record in social media management, apply now!
What you can expect
Own the social media strategy and manage the content calendar to drive organic follower growth, higher engagement, and a consistent brand narrative that delivers an authentic, welcoming holiday feeling across social media platforms.
Drive organic growth by expanding the follower base through creative storytelling and proactive campaign ideation, including competitions, interactive elements and collaborations with influencers and content creators.
Manage influencer and content creator marketing campaigns end-to-end across multiple markets, from initial selection and briefing to execution and reporting.
Support production of high-quality resort and lifestyle photography by collaborating closely with external freelancers, photographers, and other creative partners.
Lead the ambition to scale user-generated content (UGC) to integrate authentic guest stories across digital touchpoints, ensuring a steady stream of authentic, real-time moments from various destinations.
Collaborate closely with Sales, Communications, Graphics, Product & UX, Operations and Resort teams.
Maintain a consistent brand presence and tone of voice across all social channels (and suggest expansion into new ones if/when applicable) while adapting content to resonate with a diverse international community.
Conduct market, competitor, and consumer insights research to inform content decisions while respecting market-specific cultural nuances.
Set clear KPIs, monitor brand health metrics and customer perception to develop a future-proof social media strategy, report on performance and key learnings to the Growth Marketing Lead.
What you bring along
Completed education/degree in marketing, communications or related field, and 3+ years of experience in Social Media Management, Digital Marketing, Influencer Marketing, Content or Brand Management.
Proven ability to build, evolve, and scale a social media profile across multiple channels and markets, including experience leading influencer marketing campaigns, social media narratives, and storytelling initiatives end-to-end.
Strong technical understanding of social media platforms (Meta, TikTok, LinkedIn, YouTube and others), as well as creative platforms, scheduling, research, asset management & analytics tools (Canva, Bynder, Brandwatch, Storyclash and others).
Confidence in briefing, steering, and challenging creators, influencers and other external partners to deliver best-in-class work.
Strategic thinking paired with excellent creative judgment, with a track record of developing ideas and execution that drive both emotional impact and commercial results; experience in the travel industry is a huge plus.
Data-informed mindset with the ability and curiosity to use insights, performance metrics, and research to continuously optimise brand output.
Strong stakeholder management skills, combined with a proactive, ownership-driven mindset and appetite to take responsibility for Hapimag’s social media presence.
Excellent written and verbal communication skills in English and German; French, Italian, Dutch and/or Turkish is a plus.
What we offer
Local benefits
A unique opportunity to shape and scale a strong, distinctive brand and establish yourself as a key driver behind a world-class marketing success story — with visible impact and a true career-defining chapter.
A highly empowering, outcome-driven environment with real ownership, trust, and freedom to turn bold ideas into reality and see your work make a tangible difference.
A modern open-office workplace at the Hapimag headquarter in Steinhausen, Zug.
Supportive and open minded team colleagues that share a common spirit for what we do
Hybrid working model (possibility to work up to 40% remotely, including up to 8 weeks within EU/EFTA region, or occasionally from our resorts).
Attractive employee benefits, including reduced costs for holiday stays across Hapimag’s resort portfolio — because experiencing the product is part of the job ✨
Benefits at Hapimag
30% discounted membership
30% discount in restaurants
Work across Europe and regardless of the season
Workation within the EU/EFTA region
HapiAcademy - Your home for learning to level up your professional skills
Exciting team events and activities
Questions?
If anything is unclear or if you would like to learn more about the role, feel free to get in touch with us at any time:
[email protected]
Apply now
Have we convinced you to become part of our Hapimag family and success story? Then we look forward to getting to know you! Simply fill out the form below – we will get back to you shortly.
Please note that for this position, we are currently only considering and reviewing direct applications with an existing, valid residence and work permit for Switzerland. We also kindly ask you to provide your salary expectations and your earliest possible start date.
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