MARKETING AND BRAND MANAGER
Location: Lausanne, Switzerland
Employment Type: 80-100%
BE WTR is a fast-growing scale up company based in Switzerland & UAE, with operations in +10 countries and counting.
At BE WTR we are committed to helping build a more sustainable future by developing and marketing the most Premium & Sustainable water brand. Our unique, Swiss-developed, patented technologies, such as ultrafiltration and fully automated, fully circular, glass bottling and capping allows us to offer leading hotels and restaurant still & sparkling water that represents the best choice to consumers.
No transport, no single use materials, no pollutants no microparticles. Just great tasting water.
As a key partner of premium hospitality and gastronomy players in the tourism hubs such as Paris, London, Dubai, Shanghai, Geneva, Marrakesh, Montreal, etc, …
BE WTR is also a member of B Corp certified. Our multicultural team is passionate about customer focus, innovation, and development.
We are looking for a dynamic and entrepreneurial Marketing & Brand Manager to drive brand growth, local activation and commercial marketing initiatives in Switzerland, Headquarter based in Lausanne.
YOUR SCOPE
Reporting to the country GM and working closely with the global marketing function, the Marketing & Brand Manager will lead the execution of local marketing strategies, digital engagement, events, partnerships and sales enablement initiatives.
This role requires a strategic marketer with strong entrepreneurial side, and willingness for hands on work as well. Strong strategic thinking needs, as well as strong project management skills, creativity and the ability to collaborate across multiple stakeholders including hospitality partners, agencies, media and internal sales teams. B2C experience as well would be an important plus.
KEY RESPONSIBILITIES
Overall Marketing Strategy for the Local Market
- Based on the global marketing strategy and direction, define, plan and execute a marketing strategy for the local market, covering current and future products.
- Oversee the implementation of the agreed marketing, PR & brand strategy.
- Create brand visibility and success across 1. High-end Gastronomy and Hospitality channels throughout the market and 2. Consumers as well, being an important growth plan and opportunity for the company.
- Continually review changes to the market, consumer trends, and competitor activities, adjusting the marketing strategy and plan as necessary.
Digital, Social Media and Media (SEA)
- Contribute to the organization's social media channels with relevant content, in dialogue with the Global Social Media and Communications Manager. Ability to create and design high-quality content according to business needs.
- Define and execute locally relevant micro-influencer and influencer campaigns.
- Own demand generation budgets, lead the local agency on media plan and media buying, and monitor the efficiency of related activities.
Local Activation & Reporting
- Create and manage a calendar of events including webinars, conferences, trade fairs, hotel & gastronomy-oriented events, consumer events and thought leadership contributions.
- Generate and manage marketing partnerships and collaborations to increase brand awareness and drive demand generation.
- Set and administer the annual marketing budget.
- Manage and measure marketing campaign costs, and report on the effectiveness and ROI of campaigns against pre-determined KPIs.
Sales Enablement and Partner Support
- Support partners with marketing expertise and materials.
- Provide tools and materials to enable the sales team to operate effectively.
- Lead and develop local sales materials, and promotional tools to enable local market growth.
YOUR PROFILE
- Minimum 5 years of marketing experience with leading brands, in either a B2B or B2C environment. An experience in premium businesses and /or hospitality would be a plus.
- Strong strategic thinking, with the ability to understand market dynamics, consumer insights, and business needs, and to develop strategies accordingly.
- Strong flexibility and adaptability.
- Strong collaboration skills, with the ability to work effectively with the international marketing and communications team — sharing best practices, contributing to brainstorms, and driving results together.
- Solid command of brand building, digital marketing, social media, and media buying.
- Fluency on brand building and digital, Social Media and media buying.
- Passion for or interest in purpose-driven brands and missions.
- Hands-on experience with CRM platforms, marketing automation, analytics tools, design tools (e.g. Canva), and Meta/Google Ads platforms. AI savvy.
- Languages: English fluent, French & German min B2 level.
WHY JOIN BE WTR?
- Opportunity to join a fast-growing and purpose-driven international company with premium office setting in the heart of Lausanne.
- Exposure to premium hospitality, sustainability and lifestyle industries.
- Dynamic and entrepreneurial working environment.
- Regional exposure across Singapore and Hong Kong markets.
- Opportunity to contribute directly to brand growth and market expansion.
- Competitive compensation package and benefits
- The opportunity to join an agile and friendly team with ambitious projects, disrupting the drinking water industry!
We look forward to receiving your application!
At BE WTR, we value the diversity of the people we hire and with whom we collaborate. Diversity represents a richness and a strong added value. We foster a work environment in which individual differences are respected and valued positively. Today this diversity has built our strength and allows us to develop everyone’s potential and to leverage the strengths of every team member.
