Be a part of a revolutionary change!
At PMI, we’ve chosen to do something incredible. We’ve transformed our business and are building our future on one clear purpose—to deliver a smoke-free future.
With huge change comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
Our Corporate Affairs team has a vital role to play—bringing facts and science to the fore, provoking honest and pragmatic conversations, and shaping important decisions within one of the world’s most regulated industries. Change on such a scale requires people to think differently and you can be part of this by engaging with a variety of stakeholders to deliver our vision of a smoke-free future.
Join us and you can be part of a societal change, working in a team operating in a complex environment. It’s highly rewarding and offers scope to develop your skills and career.
Role Purpose
The Manager, Events & Market Engagement, plays a critical role in advancing PMI’s Content & Events strategic priorities, with end‑to‑end accountability for the design and execution of Technovation events, support to markets in their local deployment and activation, and ownership of its evolution and scale‑up.
In this capacity, the role leads the transformation of Technovation from a series of individual events into an integrated global platform, bringing together convening, sustained engagement, digital infrastructure, collaboration mechanisms, and thought leadership.
Operating within a ‘built central, felt everywhere’ model, the role exercises clear strategic ownership alongside hands‑on leadership, ensuring disciplined global execution while enabling markets and regions to activate the platform with consistency, relevance, and impact.
At the same time, he or she leads comprehensive market activation efforts, driving and supporting media attendance at relevant third-party events to ensure subsequent impactful media coverage.
Your day to day:
Technovation – Platform Leadership
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Own the end‑to‑end design, delivery, and evolution of Technovation, ensuring consistent quality, relevance, and strategic alignment across all events.
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Lead the transformation of Technovation, establishing it as a structured, global stakeholder engagement platform rather than a series of stand‑alone events.
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Define and drive the core architecture of next generation of Technovation, including global convening moments, engagement cycles, digital touchpoints, collaboration formats, and thought‑leadership outputs.
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Ensure a strong connection between pre‑event positioning, live engagement, and post‑event momentum, embedding continuity and long‑term value creation.
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Safeguard the platform’s role as a strategic Corporate Affairs asset, strengthening PMI’s credibility, relevance, and convening power at the intersection of innovation, industry transformation, and public policy.
Market Enablement & Global–Local Activation
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Enable and support direct market activation of Technovation, providing clear frameworks, expectations, and guidance.
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Translate global platform strategy into practical activation models that markets can realistically execute across varying levels of maturity.
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Act as the primary point of reference for markets engaging with Technovation, ensuring clarity, consistency, and disciplined adaptation.
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Balance global coherence with local relevance, maintaining platform integrity while allowing flexibility where it adds value.
Media Activation Through Third-Party Events
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Co-architect and actively contribute to a comprehensive strategy spanning relevant external platforms, including key THR events and other major engagement opportunities.
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Design and support media engagement strategies around key THR events (e.g. GFN), including briefings, interviews, and curated content packages to increase participation.
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Track journalist participation and early coverage results against baseline.
Cross‑Functional & Stakeholder Leadership
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Coordinate with CA / Policy, Scientific Engagement and other key internal stakeholders, ensuring alignment on objectives, sequencing, and execution.
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Drive disciplined management of interdependencies, timelines, and decision points across multiple concurrent initiatives.
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Engage senior PMI leaders and external stakeholders with structure, ensuring clarity of roles, expectations, and outcomes.
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Proactively surface risks and trade‑offs, offering clear recommendations rather than escalation without direction.
Operational Excellence & Continuous Improvement
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Set and maintain high execution standards across all activities, ensuring reliability even during peak delivery periods.
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Establish clear planning and delivery rhythms that support scale without loss of quality.
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Institutionalize learnings by capturing insights, best practices, and case examples to continuously strengthen platform performance year‑on‑year.
Who are we looking for:
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Significant experience in global events, stakeholder engagement, or corporate affairs within a complex, matrixed organisation
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Proven track record of owning end to end delivery of large scale events or strategic engagement platforms
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Experience translating global strategy into scalable, market ready activation frameworks
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Strong understanding of media engagement and working with journalists at major external events
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Ability to design and deliver integrated engagement approaches across live, digital, and ongoing touchpoints
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Excellent stakeholder management skills, with the ability to influence senior leaders and cross functional teams
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Strong project/programme management skills with the ability to manage multiple priorities under pressure
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Strategic, hands on, and delivery focused mindset with a high level of ownership and accountability
WHY YOU SHOULD JOIN US
At PMI, you can be part of a global organization with a rich heritage, strong global brands, and an exciting future.
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You’ll find a remarkably broad, multinational organization that operates at pace, with a structure that encourages open and honest communication, and an atmosphere that fosters mutual respect and collaboration.
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It’s an incredibly exciting time to be part of our team: We’re reimagining what our industry will look like in the future by offering adult smokers scientifically substantiated better alternatives to cigarettes.
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We continually set ourselves new challenges and push boundaries to achieve them. It’s an atmosphere where you can build strong working relationships at every level, drawing on the support and expertise of others while being confident in making your own decisions.
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Our growth-mindset culture enables you to be innovative and take calculated risks, learning from setbacks and moving forward.
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Joining our Corporate Affairs team is your opportunity to test yourself, as you’ll be working with the best in the business.
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It’s an environment where, as part of our team, you can have a fundamental impact on our business, adult smokers, and society at large.
Join us and play your part in delivering a smoke-free world.
#LIHYBRID
