The Global Portfolio Communications lead will have responsibility for managing global communications/public relations for the Immunology Franchise, with some GI responsibilities. This role will partner with franchise leadership and commercial teams and the Head of Immunology Communications as well as other functions to develop and execute comprehensive global communications and public relations strategies and campaigns for Shire’s late-stage pipeline, marketed products, and therapeutic areas. This role also will partner with the International Commercial Communications team to ensure regional and country roll out of external strategies/tactics. The strategies will include driving unbranded awareness and education for key disease areas, developing public relations approaches for product data dissemination, and building and maintaining Shire’s reputation as a leader in therapeutic areas of focus.
Additionally, the role will assist in the development and implementation of Global Immunology employee communications in support of the franchise goals and objectives- building internal awareness of key therapeutic initiatives via creative internal communications.
This role will partner closely with the R&D Communications Lead to ensure consistency of messaging about key therapeutics/disease areas of focus for the company as well as a seamless handoff of product communications management for late-stage pipeline products. Additionally, this position will be supported by and will provide support to other teams within the broader Communications and Public Affairs organization (Internal Communications, External Communications, Digital Communications, Patient Advocacy and Public Affairs).
This role reports to the Head of Immunology Communications who is based in Massachusetts.
Describe the essential job duties. After each, provide an estimate of the percent of time typically devoted to each responsibility (use increments of 5%, all time spent should total to 100% of time allocation). To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Please note the percentage of time spent on each job duty is an estimate for normal operating conditions.
Partner with the Global Immunology commercial teams and the Head of Immunology Communications to develop and implement external and internal communications plans, campaigns and messaging to help protect, enhance and, in some cases, build Shire’s reputation as a leader in key therapeutic categories. (25%)
Partner with commercial teams and Head of Immunology Communications to develop and implement communication/PR plans to support the performance optimization of key products, which would include effectively managing product milestones such as launches and data dissemination. (35%)
Provide strong project management/leadership, including effectively leading and guiding retained communications/public relations firms, on key communications activities and initiatives, ensuring they are completed on time with a high level of quality, in accordance with Medical, Legal and Regulatory requirements. (15%)
Work effectively with the International Communications teams to ensure consistent strategic and tactical implementation of global communication programs and initiatives across regions and countries. Provide leadership and/or support on projects as needed. (15%)
Anticipate and effectively manage issues impacting Shire’s brands in therapeutic areas of focus, with a focus on media relations. (10%)
Bachelor’s degree or above in Communications, Public Relations, Marketing or English
At least 8 to 10 years’ communications experience
Experience working at or with PR agencies
Issues management experience
International coordination experience
Knowledge of the pharmaceutical legal/regulatory environment
Media relations experience
Scientific education (Biology or Chemistry)
Pharmaceutical brand/product communications experience
Corporate global experience
Strategic thinker and tactical driver and implementer
Dynamic team player with excellent organizational, interpersonal, influencing, presentation and written communications skills
Confident, direct counselor with strong listening and verbal skills – a good ambassador for Shire
Ability to work in a global matrix environment, comfortable with change and able to adapt
Ability to make connections across functions and teams to secure information, analyze and develop appropriate plans
Adept at creating alignment across the organization for communications strategy and recommendations
Exhibits knowledge and awareness (or has the demonstrated ability to quickly learn) the medicine(s), therapeutic area/disease states and regulatory requirements as it relates to various communications programs and initiatives
Able to work independently and under pressure with conflicting priorities and tight deadlines, while maintaining a positive, helpful attitude
Living our leadership behaviors is a basic expectation for all Shire employees. Shire expects all employees to embody the following:
Be Results Oriented
Be An Excellent Manager of Self and Others
Internal and external contacts:
Franchise leaders and brand/commercial teams
Shire colleagues on the global Communications & Public Affairs and Investor Relations teams.
Country Managers, Human Resources, Legal, Regulatory Affairs, Global Medical Affairs, Pharmacovigilance, Risk Management and Compliance, Commercial Operations
Media representatives – reporters, editors, producers, etc. – regionally, nationally and globally
Agencies and vendors who support our Corporate Communications and Franchise activities
Patients and their families who use Shire medicines
Advocacy organizations and key opinion leaders
The general public