Are you looking for a patient-focused, innovation-driven company that will inspire you and support your career? If so, be empowered to take charge of your future at Takeda. Join us as a Senior Brand & Customer Manager IBD in our Pfaeffikon, Switzerland office. Takeda is a global pharmaceutical leader with more than 31,000 professionals working together across 70 countries.
We have an unwavering dedication to put people first and we live our values of Takeda-ism —Integrity, Fairness, Honesty, and Perseverance. We are united by our 235-year legacy of research-based pharmaceuticals and our mission to strive toward Better Health and a Brighter Future for people worldwide through leading innovation in medicine. Role Objective Drive deep understanding of what motivates IBD patients and the HCPs that care for them including what could cause them to choose Entyvio over competitors, acting on this through leading the delivery and implementation of an integrated brand plan, with considerations to the current market access conditions and challenges Embed a high customer focus within IBD team by spending a significant amount of time with customers and placing the customer at the centre of every business decision Reporting into the BU Head IBD Accountabilities Customer Activities: Identifies, develops and fosters professional long lasting peer-to-peer relationships with key physicians, key opinion leaders (KOL) and academic centres and ensures ethical and high level exchange of scientific information in IBD; Reflects the customer needs in the strategic Brand Plan and makes sure tactics are aligned to cover all stakeholder needs Business Strategy and Management: Leading the development and implementation of the Strategic Marketing Plan in line with the Brand Strategy for Entyvio to maximize brand performance, following guidance from EUCan; The successful achievement of tactical objectives and milestones outlined within the Strategic Marketing Plan for Entyvio including but not limited to: Development and implementation of promotional materials Implement multi-channel solutions including digital, mailings & newsletter, media & PR activities for all customers line with the strategic plan and compliance Create programs and tactics customized to different customer groups including HCPs, patients, patient associations and media Strategic and tactical lead of Takeda´s congress activities Development and implementation of a relevant patient support services in line with strategic planning Has a strong understanding of the local IBD market and closely monitors environmental changes and competitor activities in order to be able to fine tune planned tactics; Identifies actions to strengthen product positioning (eg. direct medical development, labeling changes) to maximize brand performance.
Anticipates and capitalizes on stakeholders’ market trends to create a competitive advantage. Recommends and gains approval from senior management for alternative approaches to maximize brand opportunities Directing generation and analysis of data to seek out opportunities to support recommendations for strategic direction based on demand and market dynamics; Achieving the above through effective liaising, networking and working relationships with the Takeda Market Access Team, IBD Brand Team, Patient Advocacy Manager, Takeda country Medical Department, IBD KAMs, Commercial Excellence and other relevant outsource agencies; Effective team and cross functional working internally and externally Supports the IBD BU Head in building and leading a strong Entyvio team and developing team members to equip them for current and future business and career opportunities Developing effective and constructive working relationships throughout the Business Unit and Takeda LOC in general and with the IBD Brand Team, Takeda Market Access department and Takeda Medical Department in particular; Partnering with the IBD KAM team/ Sales force to provide strategic direction in the development of training material and programs; Financial Management Leading and taking ownership for key financial tasks for the brand including the development of annual budgets, operating plan, market sales forecasts, quarterly updates, etc. Effective budget control and resource management within predefined project budgets; Communication Developing and maintaining strong, effective and constructive team relationships (Agency, Specialists and their associations, Advisory groups) and KOL networks by taking a leadership role in the communication and liaison between all pertinent external customers; Ensuring effective communication with all relevant internal and external key stakeholders; Identifying and raising relevant issues, and proposing potential solutions, through the appropriate internal and external channels; Achieving best-in-class customer focus with significant dedicated time for regular interactions with customers Implementation of multi-channel innovative communication approaches to customers Risk Management and controls Supporting the IBD BU Head in managing the company’s risk profile including, (where appropriate), Code of Conduct and the Health and Safety performance of the business; Assisting the IBD BU Head in ensuring that appropriate internal controls are in place; Utilizing new market research approaches with business partners to assess business risks and opportunities. Proactively identifying brand opportunities and issues that require analysis of Business Information to create new approaches or new market opportunities Leadership for team support Management of a marketing Intern in order to deliver faster the tactics decided on in the cross functional team · Deputy function for BU Head in case of absence Qualifications Qualifications: Mandatory: University degree (marketing, science preferably) Minimum 3 years of experience in specialty care pharmaceutical industry Segment specific experience (at least 2 years) Identification with Takeda-ism values Fluent written & spoken German & English (fluent spoken French) Best chance criteria: Communication & strong interpersonal skills with an ability to influence at high level Understanding the decision making units and an ability to manage complex networks In depth knowledge of applicable laws, regulations and codices for pharmaceutical industry Business acumen and ability to understand and actively contribute to the management of a P&L Outside thinking rather inside focus; advocating patient and HCP perspective into the organization Crucial that the candidate understands the IBD environment and business model where the brand/s operate including working with a KAM model Willingness to spend high amount of time with customers Analytical, converts information into insights; monitoring market trends, uncovering unmet needs, identifying risks, barriers and opportunities at national level Business acumen and entrepreneurship to develop a commercially robust plan that exceeds customer expectations Innovative, develops new ways of working and uses these to differentiate from competition Strong communicator with the ability to engage both external and internal customers Builds a collaborative network of relationships with people in a variety of functions, roles and locations and leverages formal and informal networks to accomplish the ambitious goals Personal drive to follow-through plan and excel Schedule Full-time