As a leading luxury Swiss loungewear fashion house with nearly 30 years of heritage, six carefully selected boutiques, and a growing online flagship, we are entering a new chapter in our omnichannel journey. To enhance the client experience across all touchpoints, we are seeking an Area Manager to oversee our stores and online flagship, focusing on clienteling, service excellence, and delivering a seamless customer experience.
Area Manager (m/w/d)
Your Role
You will be the key driver of our omnichannel retail performance, ensuring that every client interaction, both in-store and online, meets our maison's highest standards. You will:
Recruit, coach, and develop store managers and teams to foster a culture of excellence, discretion, and authenticity. Develop and implement clienteling strategies that strengthen long-term relationships, boost client loyalty, and increase client lifetime value.
Oversee the performance and day-to-day operations of our six boutiques and our online flagship store, ensuring a seamless, consistently luxurious client journey across all channels, and driving our omnichannel initiatives.
Promote a truly seamless customer journey across physical stores and our online platform, maintaining consistency in service, storytelling, and brand image.
Ensure impeccable boutique operations, from visual merchandising and stock management to adherence to brand standards and operational procedures.
Recognize growth opportunities within existing locations and digital channels, supporting our expansion and strengthening our omnichannel presence.
Monitor KPIs with a qualitative mindset, ensuring that numbers never overshadow the client experience or the integrity of the brand.
Collaborate closely with HQ in Lucerne, acting as the voice of the stores and the custodian of our values in the filed.
Who you are
You are a strategic, client-obsessed leader who combines the spirit of a retailer with the mindset of a digital native. You bring:
Solid experience as an Area Manager, Retail Manager, or Multi-Store Manager in the luxury fashion or premium retail industry.
A proven track record in driving sales performance while elevating service and clienteling standards.
A deep understanding of omnichannel retail dynamics and the client journey across boutiques and online.
Strong leadership and people-management skills, with the ability to hire, develop, and motivate high-performing teams.
A refined sense of luxury service, product storytelling, and brand presentation.
Excellent analytical skills and data-driven decision-making, combined with intuition and sensitivity to client needs.
Strong communication skills and the ability to collaborate effectively with cross-functional teams.
A flexible, hands-on, and solution-oriented approach, with the willingness to be regularly present in stores and close to the field.
What we offer
We offer the opportunity to join us at a pivotal and exciting moment in our evolution, where your contribution will have a visible impact on our future. You can expect:
A key leadership role in a respected luxury brand with almost three decades of heritage and a strong identity.
The chance to shape and drive our omnichannel strategy across six boutiques and an expanding online flagship.
A culture that values entrepreneurship, creativity, and client-centric innovation.
A human-scale environment where your decisions have a visible impact, and your voice is genuinely heard.
Direct influence on how we serve, inspire, and retain our clients across all touchpoints.
Competitive compensation, performance-based incentives, and a comprehensive benefits package.
Continuous development opportunities, exposure to international best practices, and the potential for long-term career growth within the group.
If you are ready to lead our boutiques and online flagship into the next chapter of our omnichannel journey, and to set new standards in clienteling and luxury service, we invite you to join us and help shape the future of our maison.
BLUE LEMON
Sandra Hürlimann
Kapellplatz 8
6004 Lucerne
Phone 041 266 06 04
