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Growth Marketing Manager ES-HSG (m/w/d)

Universität St.Gallen
St. Gallen, SG

Jetzt bewerben

Details zur Stelle

Pensum: 80-100% | 100%
vor 7 Tagen

Qualifikationen

Englisch
Master
Bachelor
Kommunikationsfähigkeit
Deutsch

Vollständige Stellenbeschreibung

Growth Marketing Manager ES-HSG (m/w/d)

80-100 % (from 01.07.2026, unlimited)

Your tasks

You manage and optimize campaigns on Meta and other online platforms
You leverage AI tools to improve campaign performance, content creation, targeting, automation and overall marketing performance at the Open Programmes
You drive qualified traffic through a mix of paid acquisition, AI/LLM visibility, and high-impact content strategies (beyond traditional SEO)
You create and execute a strong LinkedIn strategy in cooperation with the programme directors and central marketing of the Executive School
You align marketing initiatives and market research with programme-specific sales targets to generate qualified leads
You analyse campaign performance and continuously optimise based on data-driven insights
You manage and execute content strategies across social media platforms
You represent the programmes at selected marketing, corporate and partner events
You advise programme directors and managers on market positioning and growth opportunities
You develop and execute, together with the Head of Marketing & Sales, a strategic marketing roadmap for the Open Programmes
You collaborate closely with the marketing and sales team, programme directors, and the Head of Marketing & Sales
You support sales team during peak periods and ensure smooth intake processes at high volumes
You contribute to the training and mentoring of team members in marketing-related topics

Your profile

You combine a can-do mindset with a collaborative spirit and make working together both productive and enjoyable
You hold a university degree (university or university of applied sciences), ideally in a marketing-related field
You demonstrate a strong commitment to quality and a deep understanding of client and participant needs
You bring excellent communication skills, a growth mindset, and the confidence to coordinate diverse stakeholders (faculty, participants, internal partners)
You think analytically and conceptually, with a strong interest in market dynamics and emerging trends
You work independently with a structured, solution- and goal-oriented approach
You are fluent in German and English, both written and spoken

«A place where knowledge is created» - As one of Europe's leading universities of economics and business administration, the University of St.Gallen (HSG), Switzerland, is committed to the education of over 10'000 students. The HSG is one of the largest employers in the region and provides an attractive and innovative environment for more than 3'500 researchers, educators and professional staff.

We are looking forward to your online-application stating the job ID 2738

apply here

Inspirational Work Environment

Executive Education

Network

Family & Career

Equal Opportunities

Fit and Healthy

Further information on working at the HSG can be found here.

For job-related questions

Otto Moilanen
Senior Project Manager, Talent Acquisition

Sarah Banzer Mehling
Leiterin HR ES HSG

Your place of work

University of St.Gallen

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Growth Marketing Manager ES-HSG (m/w/d)

Your tasks

Your profile

Inspirational Work Environment

Executive Education

Network

Family & Career

Equal Opportunities

Fit and Healthy

For job-related questions

Your place of work

University of St.Gallen

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Seminarmanagement (m/w/d)

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