As the organiser of some of the biggest and most iconic sport events in the world, we lead the way in the sport and event industry.
Join the team and support us on our mission.
The Senior Social Media Manager – Corporate and Leadership Channels leads the strategic planning, creative development, and daily management of FIFA’s global corporate and leadership social media presence. The role brings FIFA’s vision to life across platforms, celebrating the beauty of football while demonstrating the organisation’s mission to grow, govern, and serve the game.
This position translates corporate communications and public affairs priorities into compelling digital storytelling, ensuring FIFA’s voice remains authoritative, engaging, and credible. The Senior Social Media Manager safeguards the integrity and alignment of FIFA’s social messaging with Football Unites the World: Strategic Objectives for the Global Game (2023–2027) vision and broader organisational objectives.
As a key partner to the Editorial & Amplification department, the role drives long‑term social strategy, oversees content planning and publishing, ensures robust governance and quality standards, and fosters collaboration across the Communications Division to reinforce FIFA’s international reputation and brand integrity.
Main duties
- Lead and manage FIFA’s global corporate and leadership social media channels, ensuring consistent messaging, quality, and audience engagement across all platforms
- Develop and implement creative and strategic campaigns that translate FIFA’s corporate narrative and leadership messaging into compelling social storytelling aligned with the Football Unites the World: Strategic Objectives for the Global Game (2023–2027) vision
- Uphold governance, quality, and compliance by ensuring adherence to editorial standards, moderation protocols, content policies, and the FIFA style guide
- Drive collaboration and alignment across FIFA departments and external partners to guarantee coherent, timely, and high‑impact social media outputs that enhance FIFA’s global reputation
THE POSITION
These are your key tasks:
Social media: Strategic leadership and governance
- Provide strategic direction and planning for FIFA’s corporate and leadership social media channels, integrating communications, public affairs, and brand messaging into a unified editorial strategy
- Ensure effective governance, approval workflows, and moderation standards in line with FIFA policies and social media guidelines
- Manage consistent messaging and tone of voice across all social content to uphold FIFA’s authority, credibility, and brand values
Content planning, creation, and publishing
- Oversee delivery of all social content (text, data/statistics, photo, graphics, audio, and video) aligned with editorial calendars, ensuring timeliness, quality, and budget adherence
- Develop engaging digital content that communicates FIFA’s mission, values, and social purpose to diverse global audiences
- Guide daily social media operations, including publishing, scheduling, and performance optimisation across all relevant platforms
- Leverage digital insights and analytics to refine content strategies, ensuring engagement growth and message impact
Leadership and reputation management
- Establish a distinct, authentic, and engaging social presence for FIFA’s top leadership, promoting understanding, trust, and respect for the organisation’s global role in football governance
- Ensure that social messaging for leadership channels aligns with FIFA’s global reputation strategy and broader communications initiatives
- Provide social support for senior management moments, announcements, and milestones, coordinating content creation and multimedia production as required
Collaboration and alignment
- Serve as a key collaboration point between the Communications Division, internal departments, and external creative suppliers
- Partner closely with editorial, multimedia, and corporate communications colleagues to ensure coherent storytelling across FIFA’s owned, operated, and earned channels
- Support colleagues by coordinating content delivery and maintaining a clear balance between input (planning, briefing) and output (creation, publication, amplification)
Tools, systems, and style governance
- Oversee use of FIFA’s editorial tools and management systems, including the FIFA Content Management System, the FIFA Digital Hub and editorial planning services
- Support tagging, library organisation, and metadata consistency for non‑competition multimedia assets such as photography, graphics, and corporate video
- Ensure full compliance with FIFA’s content style guide, maintaining tone, consistency, and editorial discipline across all social media activities
YOUR PROFILE
We work hard at FIFA.
We are dedicated, ambitious and innovative.
And we respect our values. Always.
For all roles, we seek talented people with an entrepreneurial spirit and a global mindset.
The specific competencies we require for this position are:
- Bachelor’s or Master’s degree in Communications, Journalism, Marketing, Digital Media, Public Relations, or a related field
- 10+ years of professional experience in social media, digital communications, or corporate communications
- Proven experience managing corporate and executive social media channels for a global organisation, governing body, major brand, media company, or public institution
- Demonstrated experience developing and executing long-term social media strategies and campaigns aligned with corporate reputation and brand objectives
- Experience collaborating with senior leadership and translating executive messaging into engaging digital content
- Background in international organisations, sports, media, or public affairs environments is strongly preferred
- Deep understanding of major social platforms (e.g. LinkedIn, X, Instagram, Facebook, YouTube) and evolving platform trends
- Strong experience with social media management, publishing, and analytics tools
- Proven ability to translate corporate narratives, public affairs priorities, and leadership messaging into compelling social media storytelling
- Experience managing editorial calendars, campaign planning, and multi-platform publishing workflows
- Strong analytical mindset with the ability to interpret social data and insights to optimise content performance and audience engagement
- Excellent editorial judgement and storytelling skills across formats including text, graphics, photography, video, and multimedia content
- Experience overseeing content production in collaboration with editorial teams, designers, videographers, and external agencies
- Strong copywriting and editing skills with a consistent and authoritative tone suitable for corporate and leadership communication
- Familiarity with governance processes, editorial standards, moderation policies, and brand style guidelines
- Strategic thinker with strong organisational and project management skills
- Ability to work in a fast-paced, international environment and manage multiple priorities under tight deadlines
- High level of professionalism, discretion, and sound judgement in handling sensitive communications topics
- Strong intercultural awareness and ability to communicate with diverse global audiences
- Excellent written and spoken English required
Additional languages (e.g. French, Spanish, or German) are considered an asset.
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PERKS & BENEFITS
The biggest benefit of a career at FIFA is the privilege to work for the beautiful game and create something that matters.
Alongside that privilege, we also offer some extra perks and benefits:
- Health and fitness: Regular football sessions for all abilities, plus on-site gym.
- Home office: Up to two days of home office per week if work permits and home office allowance for all.
- Language courses: Offered to all staff to aid personal and professional growth.
- Continuous learning : We care about your development and encourage internal mobility, offering a variety of training and education to help achieve it.
- Pension: Flexible pension benefits with generous employer contributions.
- Relocation assistance: A dedicated team will be on hand to support your relocation.
- Sustainability: We support all employees using public transport.
- Vacation: Maintain a healthy work/life balance with a generous vacation allowance.
- Volunteering: Make an impact beyond your regular role and bond with colleagues by volunteering with one of our partners.
About FIFA
We are FIFA, the global governing body for football.
Our vision is to make football truly global, diverse and inclusive, for the benefit of the entire world. The last FIFA World Cup in Qatar in 2022 attracted more than 5 billion viewers and the last FIFA Women's World Cup in Australia and New Zealand in 2023 was the greatest-ever FIFA Women's World Cup that inspired millions of girls and women around the globe. The opportunities for growth are exciting.
We are a modern organisation with over 800 passionate employees who are Living Football every day. Our headquarters are based in Zurich, Switzerland, and we have offices in Miami, Paris and Rabat, plus eleven regional offices from New Zealand to India, South Africa, Panama and Paraguay.
