Together with our customers, we combine the real and digital worlds
With technology, software and services for smart buildings, we transform the everyday for everyone. By combining the real and digital worlds, we empower our customers to reach their decarbonization goals, lower their operating costs and create world-class occupant experiences for their people. It’s not just about improving buildings, it’s about creating efficient, safe, adaptable and sustainable environments, which improve the way the world lives and works
The digital transformation of buildings is a fast-changing, dynamic sector, and it needs more than just great technology - it needs great people, too. We know a business only thrives if its people are thriving, so at Siemens we put our people first
In our quest to revolutionize the world’s infrastructure, we are seeking a Senior Product Marketing Manager with focus on our Building X digital building platform within our SI Buildings Business Unit Team
Our shared journey could take you anywhere…where would you like to go?
Location: This position will be located in Zug, Switzerland
Role Summary
Own the end to end product marketing charter for a digital building platform that powers autonomous building operations. Convert advanced capabilities (IoT/OT data, AI/ML, analytics, APIs) into clear value propositions, commercial narratives, and field ready enablement that drive pipeline, win rate, ARR, adoption, and expansion
Your responsibilities
Market & Strategy
Act as the product line expert, defining ICP, segmentation, and market sizing. Gather customer, partner, and field insights to translate needs into actionable GTM priorities
Positioning & Narrative
Develop clear, persona-specific messaging for key stakeholders, tailor by industry, validate with the field, and brief analysts to amplify the story
Commercialization
Co-lead pricing, packaging, and release readiness, ensuring all stakeholders know what’s new and why it matters
Revenue Enablement
Create sales tools, demos, and coaching programs, delivering live demos and feeding field insights back into messaging and roadmap
Competitive Intelligence
Monitor the competitive landscape and market signals, publish guidance, and leverage analyst input to strengthen positioning and strategy
AI & Analytics Fluency
Track relevant AI/analytics trends, create credible use cases and benchmarks, and provide simple, impactful field-ready messaging and demos
Your Profile
- Bachelor’s degree in Engineering, Business, IT, or related field. MBA or advanced business qualification is an advantage
- 8–12 years in B2B software product marketing, with 2–3 years operating at Senior PMM scope
- Proven impact on pipeline, win rate, ARR/retention, and adoption/expansion, with specific examples linked to product launches, sales initiatives, or pricing and packaging changes
- Be familiar with building automation systems (BMS/BAS), HVAC controls, and common field instrumentation, and understand how these environments connect to cloud‑based SaaS platforms through APIs and basic data integration
- Haver a grasp the business implications (security and interoperability expectations, time‑to‑value, and measurable outcomes) so you can turn them into clear value stories, demos, and sales plays
- Strong cross-collaboration skills across Sales, Product Management, Marketing, Training. Digital Services, and Leadership
- Strategic and execution-oriented, able to drives result with strong business model, digital revenue, and monetization understanding
- Relationship and stakeholder management, able to build trust across global and regional teams, with a customer-centric approach
- Agile and resilient, thrives in high-growth, fast-changing environments with strong communication, influencing, and solution-focused mindset
- Fluent in English, with proficiency in additional languages being a plus
