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Senior Product Manager THV Marketing

Edwards Lifesciences -
Nyon, VD

Jetzt bewerben

Details zur Stelle

100% | Pensum: 90-100%

Qualifikationen

Preisgestaltung
Management-Erfahrung
Vertrieb
Forschungserfahrung
Microsoft Office
Klinische Erfahrung
Master
Projektmanagement
Bachelor
Führungserfahrung
Kommunikationsfähigkeit
Marketing
Verhandlungsgeschick

Vollständige Stellenbeschreibung

Develop an annual product marketing plan and execute to effectively market Edwards products to various stakeholders, including Edwards internal teams, clinicians and hospital administrators.

How you’ll make an impact:

Develop comprehensive marketing plans including strategies and tactics in case of major product launches

Lead the execution of product launches in collaboration with regional partners as appropriate including stakeholders readiness (e.g., training on product, messaging, and competition)
Build relationships with key opinion leaders (KOL) to help inform product communication and understand current market environment and competition
Develop product marketing campaigns and messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements
Develop product materials and programs that support product differentiation and commercialization strategies
Lead major projects to enhance Edwards' congress presence
Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders
Develop the clinical story that supports the regional value proposition for Edwards' products
Manage budgets related to product line, campaigns and projects
Analyze clinical and market data to assess regional impact of activities
Other Incidental Duties

What you’ll need:
Bachelor's Degree 7 years years experience of work experience Required or
Master's Degree or equivalent 5 years years experience of related experience working in sales, marketing, or healthcare industry Required

What else do we look for:

Proven successful project management skills
Proven expertise in Microsoft Office Suite
Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
Extensive understanding of related aspects of marketing concepts and principles
Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
Ability to assess and understand market share, pricing, ASPs, competitive dynamics
Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
Strict attention to detail
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Ability to manage competing priorities in a fast-paced environment
Ability to represent leadership on sections of projects within a specific area working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
Ability to maintain a strong relationship with the regional sales team, clinical specialists, governmental affairs, clinical economics and training to ensure effective and optimal integration of efforts
Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Jetzt bewerben

Erweiterte Suche

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